This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.epi-age.com (the “Site”) or our EpiAge (Epiaging) APP
PERSONAL INFORMATION WE COLLECT ON THE SITE
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION SHARED WITH OUR SITE?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION RECORDED ON THE SITE
We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.
You can opt-out of targeted advertising by:
FACEBOOK
GOOGLE
BING
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.
EpiAge (Epiaging) APP
EpiAge (Epiaging) APP Purpose. EpiAge (Epiaging) APP designed to help you to harness the power of your epigenome for healthy aging by providing you with a DNA methylation-based assessment of your true biological age and by providing you links and recommendations of reputable national medical societies on lifestyle changes that can improve your health. It is your decision what changes to make. However, we are asking you to share with us“ anonymously” the changes that you have made using the simple entry buttons in the app, these data will be streamed to a “machine learning” engine that will analyze your life style changes and provide you with a periodical report. Testing your biological age periodically using our DNA methylation test will help you assess progress. We ask you to share the changes that you have made with others and thus become a partner in a joint effort to improve your and other people health.
How to enrich health data using our EpiAge (Epiaging) APP
You are not obligated to answer the questions on this app, and it is your decision what information to provide. Similarly, it is your decision to make or avoid lifestyle changes and to attend or ignore the recommendations of the different medical associations that we are providing you with. However, the richer the data, the better and more helpful the analysis will be to you and others in the “EpiAge (Epiaging) app community”. By analyzing data streaming from many other app users with“machine learning”, we will derive combinations of life style alterations that may have a positive impact on reducing the speed of aging.
EpiAge (Epiaging) APP Anonymous data sharing
We believe that good health requires partnership of many people sharing their experiences and learning from each other rather than a unidirectional flow of instructions from the “learned” health provider to the “patient”. We know that medical science is imperfect, and its progress involves trial and error. We will learn together as “partners” by sharing experiences, assessing progress and using the best of “machine learning” technology to analyze the data that you provide and get feedbacks that will guide further improvement. By learning from many people that will be engaged as you are, we will be able to work together on improving our and other people health. We understand that it is a strict requirement that your data remains absolutely “blinded” and that your personal identity remains anonymous. Only if these rules of anonymity are strictly adhered to, we will be able to freely participate in this grand partnership.
EpiAge (Epiaging) APP Data security
In accordance with the Data Protection Regulations with regards to data protection, you have the right to request access to and rectification or erasure of your personal data or restriction of processing concerning your data or to object to processing as well as the right to data portability. You can exercise this right by contacting (info@hkgepitherapeutics.com). Your name and identity will be encrypted and fire-walled. Following your signature, you will receive a blinded ID that will allow you to provide data and remain anonymous to the system.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
MINORS
The Site is not intended for individuals under the age of 18.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@hkgepitherapeutics.com